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The App-to-Web Playbook

Secrets of how top apps drive +40% proceeds.

Get Early Access

Unlock the Secrets

Tips on how to design high-converting flows, target the right users, and stay compliant. Plus, see 50 App-to-Web flows from top apps.

Keep Your Hard-Earned Money

See how much you could make with App-to-Web

Your app’s revenue (US)

$1,000,000

$1M$3M$10M$30M$100M

App Store

-$300,000

30% lost in fees

→

App-to-Web

+$285,000

Saved with web checkout

App-to-web: Now Live

Since 2025, apps can legally link US users to web checkout.

Helium's in-app paywall directs users to web to subscribe, then redirects back to unlock instant access.

100% Compliant

9:41

Unlock Premium

Full feature access

Faster, priority responses

3x longer Coin validity

Try 7 days for free. Cancel anytime.

Or pay in app

Restore PurchasesTerms & Privacy

App-to-web: Now Live

Since 2025, apps can legally link US users to web checkout.

Helium's in-app paywall directs users to web to subscribe, then redirects back to unlock instant access.

100% Compliant

9:41

Unlock Premium

Full feature access

Faster, priority responses

3x longer Coin validity

Try 7 days for free. Cancel anytime.

Or pay in app

Restore PurchasesTerms & Privacy

App-to-web:
Now Live

Since 2025, apps can legally link US users to web checkout.

Helium's in-app paywall directs users to web to subscribe, then redirects back to unlock instant access.

100% Compliant

9:41

Unlock Premium

Full feature access

Faster, priority responses

3x longer Coin validity

Try 7 days for free. Cancel anytime.

Or pay in app

Restore PurchasesTerms & Privacy

+44%

PROCEEDS VS. APP STORE CHECKOUT

+.2%

Trials

+11.9%

Paid CVR

+24%

Revenue

Health & Fitness App

View Case Study

The World’s Best-Performing Flow

Helium has spent a year optimizing every step of the experience for conversion.

Reach your goal 10x faster

Day 1

Day 3

Day 7

9:41

Generic checkout

VS

Reach your goal 10x faster

Day 1

Day 3

Day 7

9:41

+30%LTV

Helium checkout

Fully editable in-app and web paywalls

Use the Helium AI editor to fully customize both the in-app and out-of-app experiences.

Fully editable in-app and web paywalls

Use the Helium AI editor to fully customize both the in-app and out-of-app experiences.

Smart Targeting

Helium’s models detect web conversion likelihood, helping you focus app-to-web on the right users.

Smart Targeting

Helium’s models detect web conversion likelihood, helping you focus app-to-web on the right users.

Smart payment logic

Smart payment logic redirects high-risk payment methods back to in-app payments to preserve conversion rates.

Low-Latency Web Checkout

Helium aggressively pre-loads the web experience to minimize user-perceived latency and maximize conversion.

Elegant Error Handling

Helium elegantly catches failed payments and redirects users back to in-app payments.

SOON

Custom cancellation flows

Win-back offers and retention flows at cancel time.

We help You Win

We’ll lift your revenue, guaranteed.

Helium handles the design, integration, and initial testing of your App-to-Web flow, so it works well for you.

Book your free planning session

We help You Win

We’ll lift your revenue, guaranteed.

Helium handles the design, integration, and initial testing of your App-to-Web flow, so it works well for you.

Book your free planning session

We help You Win

We’ll lift your revenue, guaranteed.

Helium handles the design, integration, and initial testing of your App-to-Web flow, so it works well for you.

Book your free planning session

Frequently Asked

Find quick answer to common questions about App-to-Web.

Find quick answer to common questions
about App-to-Web.

Is this allowed under Apple's guidelines?

Will switching to web hurt my conversion rate?

How often will I need to update my iOS app?

How long does setup take?

How do users get access after paying on the web?

Do I still have to offer in-app purchases?